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I might even go so far as to say there's a lot of "seeming" even more than "being" these days. Esse quam videri!

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Ooh, yes. Guy Debord said something similar.

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Learn something new every day ... 🙂

"Few are those who wish to be endowed with virtue rather than to seem so".

https://en.wikipedia.org/wiki/Esse_quam_videri

'Seems' that "virtue-signaling" has a hoary if not venerable provenance.

In a "note from our sponsor", my own kick at that particular kitty in my Medium essay on "Being X versus identifying-as X", on the dichotomy between reality and illusion, on the fact that too many these days seem to have lost sight of the profound difference between substance and appearance:

https://medium.com/@steersmann/reality-and-illusion-being-vs-identifying-as-77f9618b17c7

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